Review Request SMS Templates for Plumbers
10 tested SMS messages that get plumbing customers to leave Google reviews.
1Why SMS works better than email for plumbers
Plumbing customers are homeowners, not professionals sitting at a desk. They check their phone constantly but might not open email for days. SMS review requests see a 98% open rate compared to 20% for email, and the response window is within minutes rather than hours. For plumbers, the timing advantage is enormous — you can reach the customer while they are still grateful that the pipe stopped leaking or the water heater started working again. Email requests arrive alongside promotions, newsletters, and spam. An SMS feels personal and direct. Keep messages under 160 characters when possible, include the customer's first name, reference the specific service, and provide a single tap-to-review link.
25 initial request templates
Template 1 (Standard): "Hi [name], thanks for choosing [Company] for your [job type] today! If you have 30 seconds, a Google review helps other homeowners find us: [link]" Template 2 (Emergency job): "Hi [name], glad we could get your [emergency type] fixed fast. If you have a moment, sharing your experience helps families in similar emergencies find us: [link]" Template 3 (Friendly/casual): "Hi [name]! [Tech name] here from [Company]. Everything working okay after today's [job type]? If so, we'd love a quick review: [link] Thanks!" Template 4 (Value mention): "Hi [name], thanks for trusting [Company] with your [job type]. We work hard to deliver quality at fair prices. A Google review means the world to a small business like ours: [link]" Template 5 (Short and direct): "Hi [name], how did we do today? Your honest feedback helps us improve: [link] — [Company]"
33 follow-up reminder templates
Template 6 (Gentle reminder, 48h later): "Hi [name], just a quick follow-up — everything still working well after the [job type]? If so, we'd really appreciate a quick review when you get a chance: [link] No pressure at all!" Template 7 (Last chance, 5 days later): "Hi [name], hope the [job type] is holding up great! Last time we'll ask — if you have 30 seconds to share your experience on Google, it helps more than you know: [link] Thanks! — [Company]" Template 8 (Checking in): "Hi [name], checking in on the [job type] from last week. Everything working properly? If you're happy with the service, a Google review helps local homeowners find reliable plumbers: [link]"
Never send more than 2 total messages (1 request + 1 reminder). More than that risks annoying the customer into leaving a negative review.
42 seasonal/special templates
Template 9 (Winterization/seasonal): "Hi [name], glad we could get your pipes ready for winter! Winterization is one of those things you only appreciate when nothing freezes. If you have a moment to review us, it helps other homeowners prepare too: [link]" Template 10 (Major project): "Hi [name], it was a big project but your new [fixture/system] is up and running! We'd love to hear how the whole experience went: [link] Your feedback helps us improve on every project. — [Owner name], [Company]"
5SMS best practices for compliance
Before sending any review request SMS, ensure you have the customer's explicit consent to receive text messages. In the US, TCPA regulations require prior express consent for marketing texts. Add an opt-in checkbox on your service agreement or job completion form. Always include an opt-out option ("Reply STOP to unsubscribe") in your first message. Do not send review requests before 8am or after 9pm in the customer's time zone. If using Reviews Me Now's automated SMS feature, the system handles opt-out management and time-window compliance automatically. Keep records of consent for at least 5 years in case of complaints.
Frequently asked questions
How soon after a job should I send a review request SMS?
Is it legal to send review request texts?
Should the SMS come from the technician or the company?
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